Strategic directions of tourism development
Strategic directions of tourism development: the cases of Poland and Slovakia : scientific monograph / Małgorzata Bednarczyk, Andrej Malachovský, Ewa Wszendybył-Skulska. – Kraków : Wydawnictwo Uniwersytetu Jagiellońskiego, 2012. – 157, [10] s. : il.; 24 cm. Bibliogr. s. 147-153. ISBN 978-83-233-3427-9
The monograph Strategic directions of tourism development. The cases of Poland and Slovakia presents: ● the important tasks in implementing tourism policy in the EU faced by each European country; ● the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries; ● the complexity and difficulty of the systematic monitoring process of national and regional tourism products competitiveness in the context of creating the European tourist product. Spis treści.
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