22|23 Novembro 2012, S. Joäo da Madeira. Porto, Portugal
22|23 Novembro 2012, S. Joäo da Madeira. Porto, Portugal: 4º Congresso Europeu de Turismo Industrial. Industrial Tourism is a category of Cultural Tourism, made up of two branches: Living Industry and Industrial Heritage.
Industrial tourism includes both visits (guided or auto guided) and activities (educational or recreational) offered by the industrial sites, museums and companies. Living Industry brings high profits and added value for companies: It improves the corporate image, valuing its “know-how”. It raises the motivation of its human capital, strengthening the company culture. It raises financial profits through direct sales and brand loyalty to the consumers. It shows the company’s SCR commitment. ● Information. Źródło: 4º Congresso Europeu de Turismo Industrial, data dostępu 02.11.2011