13-14.05.2026 r. | Warszawa

Polska Organizacja Turystyczna zaprasza do udziału Akademia Produktu Turystycznego

This prestigious tourism event will gather over 100 representatives from the Polish and foreign tourism industry. The 4th edition of Poland.MoreThanYouExpected.BuyPoland2025! will take place on September 16, 2025, in Kraków. Discover the Unforgettable. Partner with Poland!

Workshop Agenda

Location: DoubleTree by Hilton Krakow Hotel & Convention Center, Dąbska 5 Street, 31-572 Kraków

09:00 - 09:30 – Registration & welcoming coffee

09:30 - 10:00 – Official welcoming

10:00 - 13:00 – Workshop

13:00 - 14:00 – Lunch

14:00 - 18:00 – Workshop


  • Małopolska – SPA & Wellness Unwind in Małopolska’s serene SPA and wellness retreats, where relaxation meets the beauty of nature and tradition.
  • Dolny Śląsk – Family Tourism Create unforgettable memories in Lower Silesia with its fun-filled attractions, fairy-tale castles, and interactive museums.
  • Śląsk – Active/Sports Tourism Get your adrenaline pumping in Silesia, a dynamic region full of biking trails, climbing spots, and year-round sports activities.
  • Warszawa – City Break Experience the vibrant energy of Warsaw, a perfect city break destination blending modern life with rich history, culture, and the timeless music of Chopin.
  • Lublin/Lubelskie – European Capital of Culture 2029 Discover Lublin, the European Capital of Culture 2029, where artistic spirit, heritage, and innovation come alive in every corner.